
What a difference 20 years makes.
For years, Floyd Hershberger had watched other communities grow and thrive because of a local charitable foundation and knew McCook would benefit from having something similar in place. So in 2001, the McCook Community Foundation was created - with a zero balance.
Now two decades later, the McCook Community Foundation Fund has passed a milestone of more than $6 million in assets.
How did this happen?
As MCFF was being formed, the community had a progressive group of leaders who thought differently. They saw a need and searched for an idea to fill it. They knew collaboration was key and came together to make it work. They believed in the generosity of others and believed in abundance rather than scarcity.
Ultimately, they felt a responsibility to make their community better - not only for themselves, but for others.
And obviously others have felt the same way. This growth has happened because people believe in McCook and see the value in investing in McCook and that happens in a variety of different ways.
It is the Big Give McCook, where hundreds of donations are made in one day to organizations which are invaluable to day-to-day living in McCook. It is a planned gift, where McCook is thought of as an additional child in an estate when a person passes away. It is an unexpected donation from an alumni, who may not live in McCook but values the childhood they received and want to make sure today’s children have it just as good. It is someone who may not even be alive to benefit from their generosity but realizes the impact they can have for generations to come.
Although MCFF has reached a milestone, this doesn’t mean MCFF has millions of dollars to give away. It means that millions have been invested and for the most part, the dollars will remain invested forever.
But the returns on those investments are what will make McCook an even better place to call home for generations and those investments are returned in a variety of ways.
Every year, MCFF oversees two scholarships - the Haag Scholarship and Fassler-Nuemann Scholarship - because supporting our young people is a priority for MCFF. The scholarships just happened to have March 31 deadlines.
Several organizations in our community receive annual dividend checks because donors have selected them as needed and necessary for a better community.
But the biggest impact likely comes in the form of grants which are distributed twice a year and have grown tremendously over the past 20 years.
In 2003, MCFF made its first grant - $750 to McCook Public Schools toward playground equipment at the then-new elementary school. Whereas this year, MCFF has the potential to distribute more than $100,000 toward programs, ideas and projects which benefit everyone, from those growing up to those growing old. And the spring grant application deadline just happens to be next week, April 1.
Now this is where we really need people to think different.
Think long-term
Yes, the day to day issues need to be dealt with, but we need to be thinking how our decisions today will affect our children and their children. How can we make an impact for years to come? How do we secure the future of our community without thinking ahead and coming up with a plan?
Think big
Small projects are necessary but we need to dream and think big sometimes. If someone hadn’t dreamed big, would Heritage Hills exist? Would the Kiplinger complex have happened? Would MCFF have been created?
Think working together.
We need to break down our silos and figure out how to work together. How does one project affect another? Would one idea benefit more than one organization? Would a collaboration mean more funding and more resources?
Thinking how I can give back
We live in a pretty great part of the world, in a great part of the country, in a great part of the state. We are blessed with a wide-open sky and wide-open land. We have beautiful scenery and abundant resources.
There are many reasons to be grateful and just as many ways to give back. Maybe it is getting involved in a service organization. Maybe it is running for a political office. Maybe it is making a financial donation to benefit others.
Each and every one of us can make a difference. Each and every one of us has a voice that needs to be heard. Each and every one of us can make McCook an even better place to call home.
Twenty years later, Floyd would be proud to know we are thinking just a little bit differently.

It was fall of 2012. I was a senior in high school and preparing for the next chapter of my life, college. I was determined that I was going to the University of Nebraska in Lincoln for physical therapy. I also knew to go through undergrad and graduate school I was going to need a lot of scholarships or “student debt” would be my middle name. With that mindset, I ultimately decided not to play basketball my senior year to allocate my time to scholarship applications and a part-time job. It was a tough decision since I enjoyed playing basketball and being around my friends, but it was an investment toward my future. Flash forward to early spring, where I was absolutely blessed by being recognized as a recipient of numerous scholarships that alleviated a major financial burden! Leading up to that point, I was already active in community service projects. But upon receiving those scholarships, I was motivated to give back and say “thank you” for the investment in my education by others. I wanted to do something big, something that would impact the community. Through various conversations and research, I decided to bring back an iconic memory to many McCook natives, a drive-in movie. Through strong partnerships with many local businesses and volunteers, we held a drive-in movie not only my senior year but also my first two years of college, as I returned to help coordinate the project. During the three years of shows in McCook, we rented all the equipment from Dallas, but the dream was to build a permanent, non-profit drive-in for the community to use. However, as I progressed further in my new career of farming, my resources of time and energy were capped and the event sat idle. That is until a group of young, ambitious, and talented students picked up the lost baton. During numerous discussions, Youth Change Reaction members, otherwise known as YCR, shared that they wanted to complete a big project. Many ideas were tossed around, but when the idea of bringing back the drive-in movie came about, it stuck for two reasons: these young adults had memories of attending drive-in movies plus it would meet their goal of going BIG. In the process of picking up the lost baton, their journey into uncharted waters included raising $75,000, building partnerships with community businesses and organizations, and finding the proper equipment. It was truly humbling and at that point, because life really had come full circle. I was once a YCR member and had this dream nearly 10 years ago. But now these young adults went above and beyond in building McCook’s very own “Cars Under the Stars” non-profit outdoor drive-in theater. This project was a true philanthropic endeavor that not only will last for many years, but leaves a legacy, young or old, that we all play a vital role in our community. The power of community collaboration, teamwork, and dedication pulled off a tremendous feat and now our community has a long-standing asset to enjoy. I encourage everyone to take these philanthropic efforts exemplified by our talented youth and implement them into our communities. Embodying the mission of making our rural Nebraska community a better place to live and call home. Those efforts may not result in fulfilling the entire dream you have, but it may be planting the seed and laying the foundation for someone to pick it up. We all have our blessed talents. What are we doing to help move our community forward? What has someone done before you to help set the stage for you to improve? Is there a lost baton in your community that you can pick up and make better? *** Gavin Harsh is an original member of Youth Change Reaction, the youth organization for the McCook Community Foundation Fund, and now serves as a volunteer member on the MCFF Advisory Committee.

We are entering the holiday season. Not the typical cold, wintery time of year but the hot, sultry Fourth of July festivities. As part of this holiday, there are many upcoming celebrations to mark the United State’s birthday. Many have likely seen in the news and on social media that Kearney had to cancel its Freedom Festival, due to a lack of volunteers. This led to some confusion that McCook’s event was not happening July 3, which is understandable since they literally have the same name. But McCook’s event is taking place (may have already taken place by the time you read this) at the Red Willow County Fairgrounds. This event and others like it happen because several things need to be in place including people, businesses and organizations providing the funding needed to make it a reality. But perhaps more importantly, people, businesses and organizations step up to help by volunteering their time. If you don’t have people to plan and organize, the events can’t happen. If you don’t have friends and families willing to give of their time working, these events can’t happen. If you don’t have volunteers who see the value in spending an evening with others, these events won’t happen. And as we have seen, the reality is not that far away in Kearney. But we have proven that residents in McCook and Southwest Nebraska are willing to step up and help and make these projects happen, most recently this past weekend with the Tour de Nebraska (TDN) bike ride, the McCook Chamber’s Bash on the Bricks and Wagner’s Cruise Night. These events took dozens - if not hundreds - of volunteers giving hundreds of hours to make it happen. I was most involved with the Tour de Nebraska, the five-day bicycle ride that had more than 300 riders plus support staff in McCook for two days and nights. As the last of the bike riders headed north to the finish at Curtis on Sunday morning, what was left behind was a sense of joy by those who played a role in the event. There were numerous roles for the volunteers involved in TDN, from visiting businesses to let them know about the increased foot traffic to unloading luggage for the riders. There were the Community Hospital employees who staffed the welcome tent as the riders rolled into town. While the hill up to the staging area by McCook Community College event center is not normally that daunting, it proves to be a challenge after riding 60 miles from Cambridge in 90-degree weather. Nearly everyone pulled up the tent, exasperated over the hill, but was then overjoyed as a hospital employee draped an ice-soaked towel around their neck. There were literally sighs of relief and cries of joy due to this small gesture. Perhaps the biggest undertaking was the van shuttle system to get riders around the community. While the cyclists could have walked or ridden their bikes, it is hard to balance a load of laundry on your handlebars or to get across town from the movie theater late at night. Instead, for two days, nearly two dozen volunteer shuttle drivers drove a route around McCook, picking up and dropping off riders at local businesses. When it was all said and done, the shuttle drivers commented on how quickly their time went and how much fun they had. Some asked to take additional shifts, while others brought along a family member to be part of the joy of meeting others and to share the pride they have in their community. The drivers did receive a t-shirt for their time, but if you ask them, I’m betting that they will say they received more than they gave. Person after person who volunteered had stories from the two-day event, such as how friendly everyone was, how they enjoyed meeting people from across the U.S. and from other countries, and how they loved sharing what they love about their community. By volunteering, they came into contact with people they might not normally meet. There was a group from Denver who took the train from McCook after celebrating a bachelor party on the bike ride. There was the weatherman from Des Moines, who may have offered up his autograph. And there were the former McCook-residents who did the ride because it was in their hometown. This sense of joy and pride is not unique to this event. In fact, it is usually true of almost everyone who steps up to volunteer. Ultimately, you may give of your time and your talent and your treasure but usually you receive much more back in return. And if we all take that to heart and give back to our community by volunteering, we will all end up with so much more in return because it is better to give than to receive.

It isn’t easy to talk about money but with the transfer of wealth that will happen between the generations over the next few decades, it is something that needs to be a topic of conversation. As part of that discussion, pause for a moment and try to guess how much money will transfer to the next generation between 2020 and 2030, just in Red Willow County. And to make it a little easier, let’s make it multiple choice: $50 million $200 million $608 million I’ll give you the correct answer in just a moment, but for now consider how we know this information. The Nebraska Community Foundation has studied this Transfer of Wealth in every county across the state for decades. This research has inspired the “Five to Thrive” campaign, which encourages us all to consider how just 5% of our wealth could help our communities thrive for generations to come. As Baby Boomers pass on their legacy, the question isn’t if their wealth will transfer — but where. The default answer is typically “to our kids” or “to my family.” And that’s understandable. But here’s a deeper question: Should all of it go to our kids and to our family? Is this even a good idea? Are they prepared for the changes that could happen with the inheritance? Has a conversation been had about what the parents would like to see happen? Would it be wise — or meaningful — to consider leaving just a portion for the greater good? While you may think “I have to leave it all to my family,” there are options. The McCook Community Foundation Fund is here to help you explore what planned giving might look like for you, for your kids and your family. And while MCFF may be part of the conversation, it is not about leaving a gift to the foundation but rather to any cause that reflects your values. Whether you’re passionate about education, youth, the arts, rural vitality, or helping those in need, MCFF can help you connect your resources to your passions. We also offer tools to help you maximize tax savings and structure your giving in ways that are smart and personal. Whether you’re wealthy or working hard to get by, 5% is 5% and it all makes an impact. Which brings us to the answer about the transfer of wealth in Red Willow County over this decade. It will be more than $608 million that will transfer from one generation to the next. And if that next generation doesn’t live in Red Willow County or Southwest Nebraska, then those dollars leave the community, possibly forever. If just 5% of that $608 million were left for local causes, Red Willow County would have $30 million to strengthen our future — keeping rural Nebraska a place where our kids and grandkids can thrive. As Kathy Calvin said, “Giving is not just about making a donation. It is about making a difference.” There are so many possibilities to explore, so many ways to make a difference today and so many ways to leave your legacy. There’s no pressure. Just a conversation. When you're ready, reach out to me directly, to the McCook Community Foundation Fund, or — if you'd prefer more privacy — to the Nebraska Community Foundation. We are blessed in our community and we are in this together to make McCook and southwest Nebraska an even better place to call home. *** As the chairman of the McCook Community Foundation Fund, Matt Sehnert is passionate about making his hometown better for his family, friends and neighbors. Contact him at mwsehnert@gmail.com. Or reach out to MCFF at mcffund@gmail.com or Todd Mekelburg with the Nebraska Community Foundation at tmekelburg@nebcommfound.org.