This past year, Nebraska Community Foundation updated its Transfer of Wealth study. This is the third time NCF has conducted the study, doing it for the first time in 2002, following up in 2011. The studies continue to show that Nebraska has wealth and has wealth to give. 

But that retaining that wealth is not a guarantee.

What is Transfer of Wealth? It’s a nice euphemism to say that someone has died and their money and assets has passed onto someone else, usually the next generation. 

But it also involves the impact that transfer has on a community. Once wealth leaves a community, it is gone forever. But if it is retained and endowed in a community, it stays and benefits a community forever.

So why is it important to acknowledge the Transfer of Wealth? Because it is vital to leave some if not all of the wealth where it was made and accumulated to ensure the future of a community. 

One of the most poignant stories I have heard to explain the impact Transfer of Wealth has on a community is about a person who dies with has no local relatives. 

The condolences are said. The funeral is held. And the next day, the out-of-town heirs stop by the bank to close out the accounts, taking those assets with them. These are assets which will likely leave the community forever, never to return, never to benefit the people who helped build that wealth. 

While those assets may have belonged to that one person, that wealth was accumulated with the help of the entire community, whether it was the employees in the company or the customers of the business. 

And the community where the business was located helped make the business successful. The community helped raise that person’s family. The community contributed toward a good quality of life over the years.

Leaving assets in a community when a person passes is a way of thanking the community for what they have been given during their lifetime. It is a way of ensuring that those employees and those customers continue to have a good quality of life for generations to come.

NCF has launched a new campaign called “Five to Thrive.” It is simply asking people to consider leaving just five percent of their assets to their community when they pass. The rightful heirs still receive the majority of the assets, but a small percentage is retained in the community to benefit future generations. 

While five percent doesn’t seem like much, it does add up. In just Southwest Nebraska, the study predicts that $4.7 billion will transfer over the next 10 years. Just five percent of that amount means millions for our communities.

But it doesn’t have to be five percent. Any donation back to the community, large and small, will ensure that our towns will continue to grow and thrive.

And the donation doesn’t have to be to NCF or the McCook Community Foundation Fund, which is an affiliated fund of NCF. 

A donation to any of the local entities, whether it is Hillcrest, Community Hospital, the YMCA - whatever a person feels is important - will ultimately benefit the entire community for generations to come.

That is what we are ultimately talking about here, making sure our community both exists and thrives for our kids, for our grandkids, for their grandkids. 

MCFF, along with many foundations, use a tree in their logo. Why? Because they follow the Greek proverb: A society grows great when old men plant trees in whose shade they shall never sit. 

Using the information from the Transfer of Wealth to leave just a portion of our assets to our community is like planting a tree. We are planning ahead, knowing that we will not benefit from our donation but realizing that others will bear fruit from our generosity. 

***

For more information about Five to Thrive or the Transfer of Wealth study, visit www.fivetothrive.org and learn about Red Willow County as well as all of Nebraska.

By Ronda Graff October 24, 2025
McCook's last hometown bakery closed this past week, leaving a void not just for donuts but for connections.
By Ronda Graff October 16, 2025
Many organizations and businesses in McCook offer the opportunity to recycle, reuse and repair items that may just end up in the trash.
By Ronda Graff October 13, 2025
Organizer for Buffalo Commons Storytelling Festival and former librarian named Oct 2025 volunteer of the month.
By Ronda Graff October 10, 2025
McCook's Third Thursdays were created to get businesses and organizations involved and designed to create life-long memories for the community.
By Ronda Graff October 2, 2025
Long-time community advocate Barb Ostrum received the Sept 2025 McCook Volunteer of the Month award.
By Peggy Been October 1, 2025
We need to celebrate our young people while they are here and encourage them to return.
By Ronda Graff September 29, 2025
While some like myself appreciate a rainy day, others dread them for a variety of reasons. We need to be empathetic as interact with others.
By Ronda Graff September 23, 2025
MCFF Fall Grant Deadline is Oct. 1. Complete list of former recipients on MCFF website
By Ronda Graff September 19, 2025
With so much going, it is time for a “This, That and the Other Thing” column, where we will cover several topics, not very deeply but hopefully with a sense of humor as we clean up and prepare for a busy week in McCook. *** McCook again made state and national news this week for ice. This time, it was in the form of hail that pounded the community for hours upon hours. Conversations this week begin with “where were you….?” or “how many windows did you lose?” And while they may be legitimate and are offering their services, it is like vultures with all the roofing repair and dent removal businesses which have descended upon McCook following the storm. As city officials noted, do your due diligence with any company doing repairs for you and follow the old adage, which is old and still around because it’s true: If something seems to be too good to be true, it probably is. And one last note on the storm, we need to be careful what we ask for. As storm after storm approaches McCook and then splits in two to go around the town, we finally got one to roll right over us. The storm liked McCook so much it slowed down and just there. I was in Lincoln during the storm and trying to determine when I would drive home. I thought the weather app had frozen or the radar was broken because every time I looked, the storm was still sitting over McCook, doing its damage. I guess we can be thankful the next time a storm seemingly just goes around us. *** We are in the thick of McCook’s Heritage Days celebration. Congratulations to all the Heritage Days Royalty, which was announced at the MNB Bank Mixer this week. A special shout-out to Bill Donze, better known as Mr. Bill and his wife, Kathy, who were honored as royalty for their impact in McCook. As many know, Mr. Bill is fighting cancer and the prognosis isn’t good. The chances of him selling snow-cones and candy out of his van next summer near the McCook Aquatic Center are not good. One judge of his impact was the response to my column about Mr. Bill a few months ago. The post was shared thousands of times, viewed nearly 70,000 times with just as many comments by people sharing their fond memories of Mr. Bill. So when you see Mr. Bill riding down Norris in the convertible this weekend in the Heritage Days parade, send extra prayers and well-wishes to the man who has brought so much joy to so many kids - and adults too - over the years. *** Continuing on the Heritage Days theme, I would be remiss if I didn’t mention that the McCook Rotary Club is tossing all egos and formality out the window this weekend. As the president of the McCook Rotary Club, I invite everyone to at least watch, if not participate, in the Rotary’s first inflatable costume relay race on Saturday as part of the festivities in Norris Park. These are those giant, blow-up costumes you usually see around Halloween. The first costumes were usually T-Rexes but now there is everything imaginable available as a design. With the idea for the race originally conceived by Melanie Goodenberger, she has purchased everything from corn on the cob to a cowboy riding a chicken. This is a fund-raiser for the Rotary Club with a cost of just $20 for a team of four to participate in the relay race. But it is also a chance to giggle, perhaps make a fool of yourself and just have fun. Come to the park Saturday afternoon for the Wiener Dog races and stay for the Rotary Relay races. While the dogs will already be close to the ground, the relay race participants will likely just end up on the ground. *** With so much going on in McCook this week, I debated whether there should be another activity the next week but the response has already been great for the Lied’s Arts Across Nebraska’s next production in McCook. Hosted by the McCook Creative District, the Omaha Street Percussion ensemble will perform at the Fox Theater on Wednesday, Sept. 24. There is a matinee showing at 10:30 a.m. but I will be up-front…we are testing the capacity of the Fox with every seat already claimed with students. If that is the only show you can make, please come and we’ll find you a seat but it may be those up in the rafters. Otherwise, please plan to attend the 7 p.m. show on Sept. 24. And even better, there is no cost thanks to the Kimmel Foundation and the Friends of the Lied. This is a busy week and a busy weekend but this is a great opportunity to sit back and enjoy a fun, entertaining evening of live music.
By Ronda Graff September 12, 2025
Most likely, we aren't going to be good at something at the start. But that shouldn't stop us from trying.