There are phrases which can say a lot about a community:

“That’s how we’ve always done it.”

“We’re getting by.”

And the saying which can perhaps keep a community from growing and thriving: It’s “good enough.” 

This phrase can come in various forms but usually refers to when the speaker was younger or when their parents were around. It was “good enough” for me when I was a kid. Why isn’t it good enough for today’s kids?

The phrase has been applied lately to several situations. 

The pool was good enough for me when I was a kid. Why isn’t it good enough for today’s kids? 

The schools were just fine for me when they were built in 1967. Why do we need new ones?

Why do kids need all this technology? Pen and paper was good enough for me. 

Whether we like it or not, times change. 

We must be willing to both change and adapt. We must look down the road and plan ahead. We must consider what is needed to meet today’s ever changing world.

This doesn’t mean everything we’ve done in the past is wrong or shouldn’t continue. But we must acknowledge where change is needed, where growth needs to happen and where we need to adapt to our evolving society. 

Life is not stagnant. Communities are never the same, even day to day. Every day, we make decisions which affect not only ourselves but those around us. 

We choose whether to pick up that piece of trash on the sidewalk or leave it for someone else to step over. We choose whether to run for public office or let someone else make those decisions. We choose whether to shop locally or spend those dollars out of town.

Those decisions add up and determine whether we are just “good enough” or making our community the best it can be for generations to come.

McCook and southwest Nebraska is not the same as it was five years ago, 10 years ago, 100 years ago. And thank goodness. 

When it came time to pave Main Street in McCook, do you think people were saying “these dirt roads are good enough?” Perhaps there were those nay-sayers, but could you imagine if Norris Avenue was still a dirt road down the center of town?

Many people have fond memories of the YMCA at its first location on Norris Avenue, but its current site offers so many more possibilities.

And can you picture Southwest Nebraska without Heritage Hills, the Kiplinger Arena or the surrounding lakes (even if they are lacking in water)? None of those things just happened. It was people who said what was available was not “good enough.” They wanted more. They wanted it better for themselves and for others. 

For too long, we have been saying what we have and what we are doing is “good enough” and it has caught up to us. McCook has a lot of projects - large projects - looming on the horizon because we have kicked the can down the road for too long. We have said we’ll get to it; we don’t need it; or what we have is “good enough.”

But eventually that mentality catches up and now we must pay the piper. We can no longer accept that way of thinking. 

“Good enough” is no longer good enough. If we want our community to be here 5, 10, 100 years from now, we must change our way of thinking. We must think long term. We must think positively. And we must think about what would make our children want to raise their children here because thanks to technology, people can live just about anywhere they want. 

Yes, housing is a problem and the McCook Economic Development Corp. is taking intentional steps to address the issue. “Now Hiring” signs can be found in the front window of most businesses. And while child care availability has improved, there is still plenty to be done. 

But if we want people -both young and old - to move to McCook and Southwest Nebraska, we need to no longer think that “good enough” is good enough. 

We can be better than that; we are better than that. We’ve proven it. It is why Big Give McCook has grown year after year. Because this is a generous community. It is why when there is a disaster like the grassfires earlier this year, people stepped up with donations and offers of help. 

It is time to no longer accept “good enough” as good enough. We have the opportunity to make our community even better by tackling these hard projects. Yes, these projects are not cheap nor easy but isn’t our community worth the investment? Aren’t our family and friends worth it? Isn’t our future worth more than “good enough?”

By Ronda Graff December 17, 2025
Linda Graff named McCook Volunteer of the Month for December 2025
By Ronda Graff December 15, 2025
By focusing on what is important, we can make an even better impact in our communities.
By Ronda Graff December 11, 2025
After a 10-year hiatus, the McCook Holiday Home Tours return focusing on downtown upstairs apartments.
By Ronda Graff November 25, 2025
While many people think volunteering is for older residents, serving your community has no age restrictions. And young people can regularly be found lending a hand or offering their services in their hometown. The November 2025 McCook Volunteer of the Month recognizes one of many young people are working to make their community an even better place to call home: Grady Riemenschneider. Currently a senior at McCook High School, Grady volunteers with a wide variety of organizations and groups. As a four-year member of the McCook Community Foundation Fund’s Youth Change Reaction, Grady serves as the ambassador for the youth group’s “Cars Under Stars,” the outdoor movie theater at the Red Willow County Fairgrounds. At nearly every showing, he can be found operating the projector and setting up the parking lot, as well as passing along his knowledge to the next ambassador. In McCook’s FFA program, Grady has held officer roles the past four years and is currently the chapter vice president, organized the chapter banquet in 2025 and coached for the conduct of chapter meetings. Along with serving as the president of the Driftwood Feeders 4-H Club, he assists with setup, tear down and fundraising for the dog show and helps fellow members train their dogs. Grady steps in to help and lead at local events, including Prairie Plains CASA’s Kick in’ It Up for CASA and the Cajun Broil; the Edward Jones Alzheimer’s Walk; operating sound boards for various groups; and Feed the Farmer. And he has served as a youth leader at McCook Christian Church for elementary youth since approximately 2018 as well as stepping up to ensure the ag program ran smoothly during a teacher’s maternity leave Upon request from his mother about some of Grady’s activities, Sharleen noted that he is the “Chief Household Operations Officer: first responder for Mom’s to-do list, go-to chauffeur and caretaker for his favorite sidekick (a.k.a. his nephew), and the family’s unofficial event planner who somehow keeps everyone together without a clipboard.” The McCook Philanthropy Council recognizes a volunteer every month who is doing good work in McCook and Red Willow County. If there is a volunteer in the community who should be recognized, please contact the McCook Chamber of Commerce at 308-345-3200 or visit McCook Volunteers on the McCook Community Foundation Fund’s website, mccookfoundation.org to complete a nomination form. The only requirement is that the nominee must be a resident of McCook or Red Willow County but please have information about the nominee along with where and how they volunteer in the community. The volunteer honoree is selected monthly by the McCook Philanthropy Council.
By Linda Taylor November 25, 2025
With the holiday's nearing, MCFF member and Mayor Linda Taylor reflects on the many things to be thankful in McCook.
By Ronda Graff November 22, 2025
The names of those people who have made a generational impact on McCook and Southwest Nebraska is a long list. Many of them are working day-in, day-out right now to make their mark on the community. And then there are those people who no longer call McCook home but still make an impact long after they are gone. Allen Strunk is one of those people. Allen passed away on Nov. 1 at his home in Las Vegas, Nevada but he never lost the love of his hometown. Born and raised in McCook, Allen was a member of an already well-known family, Harry and Arlene Strunk. The Strunks started and published the McCook Daily Gazette, with the motto, “Service is the rent we pay for the space we occupy in this world.” A saying that was so important that Harry had it etched at the top of his downtown newspaper office on Norris Avenue. That sense of service was passed along to Allen, who continued to serve his community as he took over leadership of the Gazette. I didn’t know Allen personally until he came back for visits years later. Even though my first job upon arriving in McCook was at the McCook Daily Gazette and Allen had turned over the publishing reins to Gene Morris many years prior, the Strunk legacy loomed large. He was instrumental in the building of the then-new YMCA, moving the facility from downtown to its current location next to the McCook High School. He was a key player in the new hospital, again moving from one location to a new expanded space. And McCook Community College benefitted his involvement in an expansion. Those projects continue to impact McCook today. And the support didn’t stop just because Allen retired from the Gazette and left McCook. There are programs the Strunks are involved in that benefit McCook and Southwest Nebraska. The Strunks continue to support Santa Claus Lane, which is overseen by the McCook Chamber of Commerce. And which after a few years of decline is seeing a resurgence of enthusiasm and nostalgia for the decorative holiday pieces lining Norris Avenue. Allen funds the annual McCook Area Outstanding Teacher award, which provides a financial prize to several teachers every year. And Allen recognized the work of the McCook Community Foundation Fund, providing a donation several years ago so that he could see its impact while he was still alive. This has led MCFF to consider how they will recognize and remember Allen for years to come. Because of his belief in service to his community, this could mean more recognition for the countless volunteers who keep our community thriving. It could be a day of community service, to see how many people can come together to make something happen. It could be a celebration for all the great things happening in our community. During Allen’s memorial service this past week in McCook, his step-daughter-in-law read the poem, “The Dash" by Linda Ellis, who published it in 1996. It reflects on the meaning of the dash between the birth and death dates on a tombstone. The dash is a reminder of everything that happens between the moment a person is born and the moment a person dies. The dash emphasizes the importance of how one lives their life during that time. The dash prompts a person to think about living, rather than worrying about dying. Ultimately, the dash is where all the good - and the bad - happens. And Allen Strunk made the most of his “dash,” both in his community and within his family. We can’t all run a newspaper. We likely aren’t going to etch our favorite saying into a building. But we all need to consider how we are paying the “rent for the space we occupy in this world.” And we can all make a difference in our hometowns, whether we currently live in them or even if we haven’t stepped foot on the main street in years. 
By Ronda Graff November 18, 2025
SWNE Big Give Passes $400,000 for First Time in 10 Year History
By Ronda Graff November 14, 2025
Everyone feels a need to be needed and it is shown through the Big Give and Meal Kit Giveaways
By Ronda Graff November 7, 2025
SWNE Big Give reaches new heights thanks to enthusiasm of organizations, individuals and businesses
By Ronda Graff November 7, 2025
Food pantries are seeing an increased need, which means the community must step up with donations of food and time to help those who struggle to put food on the table.