A person makes many different investments during their lifetime. 

The first investment that likely comes to mind is a retirement account, in the hope of creating a healthy, sizable nest-egg when the working years come to an end. Another type of investment is starting a business, using life-savings now to see a dream become a reality. Both of these investments offer trackable, tangible results.

And then there is perhaps the most valuable investment we can do: investing our time.

This can range from joining organizations which help people grow, like TeamMates or CASA (Court Appointed Special Advocates); volunteering to support community functions, including the Chamber of Commerce’s Heritage Days; or assisting at children’s activities, such as the YMCA’s youth sports. 

In reality, none of these “investments” have any kind of direct return which you can cash in at the end of the day. But, imagine if we didn’t have these organizations or programs? Picture what our community would look like without these opportunities? To put it bluntly, it would be a very different - and likely not a growing nor prospering— kind of community. 

As we embark on “McCook’s Decade,” there are many investment opportunities, both of finances and of time. There are capital campaigns on the horizon which are going to require generational investments. There are non-profit boards looking for new voices and young people, who will bring energy - and new ideas - to the table. Or perhaps it’s as simple as offering your neighbor assistance, mowing their lawn or fixing their fence. 

Very few of these investments will give direct returns, but ultimately they build a community we can be proud to call home. A community that is strong and vibrant. A community that promotes health and wellness. A community that continues to welcome and encourage volunteering. McCook can grow and thrive thanks to everyone’s generosity.

Investing into stocks, bonds or real estate is easy and logical for many. However, as a community member, I encourage investing in our community with your time, energy and effort. 

“McCook’s Decade” has numerous projects with great people in the lead. It’s not “if” you will hear about them, but “when” you will hear about them. When this happens, I encourage you to see these as opportunities to build a stronger community, opportunities to leave a legacy for your kids and grandkids to enjoy, and an opportunity to change a person’s life. And most of all, these are opportunities to build a community our youth will want to call home.

Since we are in the midst of the fall-sports season, let’s look at it from a sports’ perspective: the best sport teams are usually player-led, not just coached. If there are any parallels, the best communities are people-driven, where people invest in their youth, invest in their friends and neighbors, and invest in making their hometown an even better place to call home.

By Ronda Graff October 24, 2025
McCook's last hometown bakery closed this past week, leaving a void not just for donuts but for connections.
By Ronda Graff October 16, 2025
Many organizations and businesses in McCook offer the opportunity to recycle, reuse and repair items that may just end up in the trash.
By Ronda Graff October 13, 2025
Organizer for Buffalo Commons Storytelling Festival and former librarian named Oct 2025 volunteer of the month.
By Ronda Graff October 10, 2025
McCook's Third Thursdays were created to get businesses and organizations involved and designed to create life-long memories for the community.
By Ronda Graff October 2, 2025
Long-time community advocate Barb Ostrum received the Sept 2025 McCook Volunteer of the Month award.
By Peggy Been October 1, 2025
We need to celebrate our young people while they are here and encourage them to return.
By Ronda Graff September 29, 2025
While some like myself appreciate a rainy day, others dread them for a variety of reasons. We need to be empathetic as interact with others.
By Ronda Graff September 23, 2025
MCFF Fall Grant Deadline is Oct. 1. Complete list of former recipients on MCFF website
By Ronda Graff September 19, 2025
With so much going, it is time for a “This, That and the Other Thing” column, where we will cover several topics, not very deeply but hopefully with a sense of humor as we clean up and prepare for a busy week in McCook. *** McCook again made state and national news this week for ice. This time, it was in the form of hail that pounded the community for hours upon hours. Conversations this week begin with “where were you….?” or “how many windows did you lose?” And while they may be legitimate and are offering their services, it is like vultures with all the roofing repair and dent removal businesses which have descended upon McCook following the storm. As city officials noted, do your due diligence with any company doing repairs for you and follow the old adage, which is old and still around because it’s true: If something seems to be too good to be true, it probably is. And one last note on the storm, we need to be careful what we ask for. As storm after storm approaches McCook and then splits in two to go around the town, we finally got one to roll right over us. The storm liked McCook so much it slowed down and just there. I was in Lincoln during the storm and trying to determine when I would drive home. I thought the weather app had frozen or the radar was broken because every time I looked, the storm was still sitting over McCook, doing its damage. I guess we can be thankful the next time a storm seemingly just goes around us. *** We are in the thick of McCook’s Heritage Days celebration. Congratulations to all the Heritage Days Royalty, which was announced at the MNB Bank Mixer this week. A special shout-out to Bill Donze, better known as Mr. Bill and his wife, Kathy, who were honored as royalty for their impact in McCook. As many know, Mr. Bill is fighting cancer and the prognosis isn’t good. The chances of him selling snow-cones and candy out of his van next summer near the McCook Aquatic Center are not good. One judge of his impact was the response to my column about Mr. Bill a few months ago. The post was shared thousands of times, viewed nearly 70,000 times with just as many comments by people sharing their fond memories of Mr. Bill. So when you see Mr. Bill riding down Norris in the convertible this weekend in the Heritage Days parade, send extra prayers and well-wishes to the man who has brought so much joy to so many kids - and adults too - over the years. *** Continuing on the Heritage Days theme, I would be remiss if I didn’t mention that the McCook Rotary Club is tossing all egos and formality out the window this weekend. As the president of the McCook Rotary Club, I invite everyone to at least watch, if not participate, in the Rotary’s first inflatable costume relay race on Saturday as part of the festivities in Norris Park. These are those giant, blow-up costumes you usually see around Halloween. The first costumes were usually T-Rexes but now there is everything imaginable available as a design. With the idea for the race originally conceived by Melanie Goodenberger, she has purchased everything from corn on the cob to a cowboy riding a chicken. This is a fund-raiser for the Rotary Club with a cost of just $20 for a team of four to participate in the relay race. But it is also a chance to giggle, perhaps make a fool of yourself and just have fun. Come to the park Saturday afternoon for the Wiener Dog races and stay for the Rotary Relay races. While the dogs will already be close to the ground, the relay race participants will likely just end up on the ground. *** With so much going on in McCook this week, I debated whether there should be another activity the next week but the response has already been great for the Lied’s Arts Across Nebraska’s next production in McCook. Hosted by the McCook Creative District, the Omaha Street Percussion ensemble will perform at the Fox Theater on Wednesday, Sept. 24. There is a matinee showing at 10:30 a.m. but I will be up-front…we are testing the capacity of the Fox with every seat already claimed with students. If that is the only show you can make, please come and we’ll find you a seat but it may be those up in the rafters. Otherwise, please plan to attend the 7 p.m. show on Sept. 24. And even better, there is no cost thanks to the Kimmel Foundation and the Friends of the Lied. This is a busy week and a busy weekend but this is a great opportunity to sit back and enjoy a fun, entertaining evening of live music.
By Ronda Graff September 12, 2025
Most likely, we aren't going to be good at something at the start. But that shouldn't stop us from trying.