Over the last four years, I have heard McCook Community Foundation Fund member Andy Long ask many times, “What can we do to bring our youth back to McCook?” Every time, he caught me off guard and I was never prepared to answer this question.
But four years of involvement in MCFF’s youth organization, Youth Change Reaction (YCR), has helped me consider how I can have an impact, the role of youth in our community and what the word “community” really means.
If you asked me at age 14 when I first joined YCR what the word “community” stood for, I would have said a community simply consisted of people and buildings. Why? Because as a youth in McCook, I never felt we were listened to or respected.
If you ask me now what a community looks like, I am going to smile and tell you, “McCook. McCook is the epitome of a community.” Why? Because as a youth in McCook, I feel like there are opportunities to be heard and respected.
Over the past four years, I have learned so much as part of YCR and still strive to learn more. My biggest takeaway from this experience is this: youth matters in our community.
Granted, youth don’t always make the best choices, but there are students who have a desire to make a change. The voices of youth matter. The ideas of youth matter. The feelings of youth matter. Without youth, our community would not be able to change and thrive.
So Andy, I am finally prepared to answer your question: What can we do to bring our youth back to McCook?
Listen
To bring youth back to our community, the community must have a passion for listening to the voices of the youth. From a youth’s perspective, we struggle to have our voices heard, to have our ideas accepted and to find the support it takes to come forward and speak out.
Guide
To bring about change, the community must work with the youth who have a passion for change and help guide them to make progress in our community. These youth are the ones who will shape McCook.
Our community will not always be the same. Businesses will open and businesses will close. Families will move in and families will move out. Friends will come and friends will go. But to leave McCook in good hands, community members must help train the youth of today to be the leaders of our community tomorrow.
Accept and Embrace
So often I hear, “I don’t want to come back, because there is nothing to do here.” There is never going to be a perfect solution for this, but accepting and embracing the different youth of our community might start a change.
McCook meets the lifestyles of families with parks, grocery stores, banks and civic organizations. But could you imagine how our community would grow and thrive if we had art centers for youth and adults? Perhaps an outdoor aquatic center that allows both older and younger youth to safely enjoy their summer days? How about a fun zone that allows small children to have after school resources and older youth to have an exciting place to meet with friends to play laser tag or jump in the trampoline park?
These projects are huge and would take years to accomplish but are possible if everyone worked together. It would also require the community embracing the different ideas and thoughts of the youth in our community. But that is what it will require to make future generations move back to their hometown.
I could continue on and on with the needs of our youth, but none of this is new. Honesty, even with these suggestions, our youth might never see why McCook is so important or have a desire to come back. However, having a passion to listen to our youth and a desire to seek change will be the best first step anyone can take.
I hope, desperately, the youth in our community can see how truly special and important our community is, but for now, I do - and so do my fellow YCR members. And that is a message we hope to spread. I may not be a big voice, but I am a voice on behalf of our youth.
We are ready to speak, to be heard and to help make McCook an even better place to call home.
Tesa Nelson is a senior at McCook High School and is co-president of Youth Change Reaction. She knows change takes time but hopes that she makes an impact now and in the future.
McCook's last hometown bakery closed this past week, leaving a void not just for donuts but for connections.
Many organizations and businesses in McCook offer the opportunity to recycle, reuse and repair items that may just end up in the trash.
Organizer for Buffalo Commons Storytelling Festival and former librarian named Oct 2025 volunteer of the month.
McCook's Third Thursdays were created to get businesses and organizations involved and designed to create life-long memories for the community.
Long-time community advocate Barb Ostrum received the Sept 2025 McCook Volunteer of the Month award.
We need to celebrate our young people while they are here and encourage them to return.
While some like myself appreciate a rainy day, others dread them for a variety of reasons. We need to be empathetic as interact with others.
MCFF Fall Grant Deadline is Oct. 1. Complete list of former recipients on MCFF website
With so much going, it is time for a “This, That and the Other Thing” column, where we will cover several topics, not very deeply but hopefully with a sense of humor as we clean up and prepare for a busy week in McCook. *** McCook again made state and national news this week for ice. This time, it was in the form of hail that pounded the community for hours upon hours. Conversations this week begin with “where were you….?” or “how many windows did you lose?” And while they may be legitimate and are offering their services, it is like vultures with all the roofing repair and dent removal businesses which have descended upon McCook following the storm. As city officials noted, do your due diligence with any company doing repairs for you and follow the old adage, which is old and still around because it’s true: If something seems to be too good to be true, it probably is. And one last note on the storm, we need to be careful what we ask for. As storm after storm approaches McCook and then splits in two to go around the town, we finally got one to roll right over us. The storm liked McCook so much it slowed down and just there. I was in Lincoln during the storm and trying to determine when I would drive home. I thought the weather app had frozen or the radar was broken because every time I looked, the storm was still sitting over McCook, doing its damage. I guess we can be thankful the next time a storm seemingly just goes around us. *** We are in the thick of McCook’s Heritage Days celebration. Congratulations to all the Heritage Days Royalty, which was announced at the MNB Bank Mixer this week. A special shout-out to Bill Donze, better known as Mr. Bill and his wife, Kathy, who were honored as royalty for their impact in McCook. As many know, Mr. Bill is fighting cancer and the prognosis isn’t good. The chances of him selling snow-cones and candy out of his van next summer near the McCook Aquatic Center are not good. One judge of his impact was the response to my column about Mr. Bill a few months ago. The post was shared thousands of times, viewed nearly 70,000 times with just as many comments by people sharing their fond memories of Mr. Bill. So when you see Mr. Bill riding down Norris in the convertible this weekend in the Heritage Days parade, send extra prayers and well-wishes to the man who has brought so much joy to so many kids - and adults too - over the years. *** Continuing on the Heritage Days theme, I would be remiss if I didn’t mention that the McCook Rotary Club is tossing all egos and formality out the window this weekend. As the president of the McCook Rotary Club, I invite everyone to at least watch, if not participate, in the Rotary’s first inflatable costume relay race on Saturday as part of the festivities in Norris Park. These are those giant, blow-up costumes you usually see around Halloween. The first costumes were usually T-Rexes but now there is everything imaginable available as a design. With the idea for the race originally conceived by Melanie Goodenberger, she has purchased everything from corn on the cob to a cowboy riding a chicken. This is a fund-raiser for the Rotary Club with a cost of just $20 for a team of four to participate in the relay race. But it is also a chance to giggle, perhaps make a fool of yourself and just have fun. Come to the park Saturday afternoon for the Wiener Dog races and stay for the Rotary Relay races. While the dogs will already be close to the ground, the relay race participants will likely just end up on the ground. *** With so much going on in McCook this week, I debated whether there should be another activity the next week but the response has already been great for the Lied’s Arts Across Nebraska’s next production in McCook. Hosted by the McCook Creative District, the Omaha Street Percussion ensemble will perform at the Fox Theater on Wednesday, Sept. 24. There is a matinee showing at 10:30 a.m. but I will be up-front…we are testing the capacity of the Fox with every seat already claimed with students. If that is the only show you can make, please come and we’ll find you a seat but it may be those up in the rafters. Otherwise, please plan to attend the 7 p.m. show on Sept. 24. And even better, there is no cost thanks to the Kimmel Foundation and the Friends of the Lied. This is a busy week and a busy weekend but this is a great opportunity to sit back and enjoy a fun, entertaining evening of live music.
Most likely, we aren't going to be good at something at the start. But that shouldn't stop us from trying.
