Canadian visitors shed light on McCook assets already in place

Last month, I had the pleasure of taking a four-day bus trip across rural Nebraska with 19 Canadians, mostly from the Newfoundland/Labrador area. As part of the trip, the group visited Lincoln, Shickley, Red Cloud, McCook, Ogallala, the Calamus area and Albian to learn about tourism and economics and the link between the two.

Specifically, the Canadians wanted to learn more about the concept of "Asset Based Community Development" or ABCD.

Ironically, the Canadian group found themselves in Nebraska because of prior trips to Australia and Scotland to learn their secrets of tourism and using the assets a community already possesses. While on those tours, both the Australians and the Scotts told the Canadians that if they wanted to see these concepts in action, they needed to visit Nebraska, specifically the Nebraska Community Foundation’s rural affiliates, which includes McCook.

According to NCF, the ABCD concept is defined as follows: “Communities that rely on existing assets like residents’ skills, local associations, local history, and more can find success in their own way that best fits their place.”

A few key words here are “existing assets” and “in their own way.”

On the Nebraska tour, the Canadians learned that each community works with their local assets, including culture and personalities, to create the places where they want to live and raise their families.

And rather than being told what to do, local leaders, volunteers and citizens discover how to get things done in a way that works best for their unique community.

The Canadians were surprised to learn that the NCF does not dictate what each community does with their money to develop their community - a top-down approach.

Rather, NCF offers knowledge, wisdom, peer learning, training, facilitation, and many other learning opportunities, which then allows each community to figure out what they want to do and how they want to do it.

An example of this concept comes from three of the communities we visited on the tour, Shickley, Red Cloud and Albian, which have built wonderful child development facilities. The resulting buildings, amenities and staff are similar, but each town went about determining the building process and developing ongoing operations in their own way.

Another concept we covered during the tour was to "make the invisible, visible."

During their stay in McCook, the Canadians pointed out many assets that we take for granted or overlook during our day-to-day lives. During their visit, they noticed our community's "passion and pride," the friendly people, the slower and quieter pace of life, safety, the bricks on Norris Avenue, the "gritty attitude" the makes us persevere, the open prairie lands, as well as the lakes, hunting and fishing. They commented on the McCook Chamber of Commerce's Heritage Days, 4-H groups, independent businesses with a real downtown, a great hospital and schools, a YMCA, a community mural and many other cultural arts, the Kiplinger, Nebraska’s only Frank Lloyd Wright home and even fireflies. These are all assets that are so common to us that it takes an outsider to show us how lucky we are to have them.

Conversely, we learned many things throughout the week from our Canadian friends. One concept they are steadfast on is "A great place to live is a great place to visit." I love this idea. 

As we are thinking about the future of McCook, let's keep creating a great place where we want to live. This will attract people to visit. And then some will understand the tremendous opportunity they could have if they moved here and create their own great life.

Right now, "McCook is on the move." This isn't simply a slogan. Rather, it is a call to action. Let's keep it going by recognizing our many assets and working with them to create an even more wonderful community.

I’m glad that this group of Canadians from Newfoundland/Labrador came to learn because they reminded me how fortunate we are to live where we live.

Thank you, McCook, and southwest Nebraska, for being you!

***

Don't feel bad if you don't know the location of Newfoundland/Labrador among the Canadian provinces. We had to educate our Canadian visitors about the shape of Nebraska.

While enjoying "McCookies" during their visit, several visitors had the red-hot candy (the stand-in for McCook on the sugar cookie) in the northeast. We had to explain that by simply rotating the cookie 180 degrees, the red-hot candy ended up in the bottom left corner of the Nebraska-shaped sugar cookies. We also used the cookied to illustrate that they had traveled along the bottom portion of the cookie to get from Lincoln to McCook.

And if they return, remember that Newfoundland/Labrador is on the east coast of Canada.


Matt Sehnert is vice-chairman of the McCook Community Foundation Fund, a retired baker, passionate community advocate and life-long learner.

By Peggy Been May 22, 2025
Recognizing the Assets and Abundance in Your Community One of the key philosophies of the Nebraska Community Foundation (NCF) is about looking at our community for its abundance – what it has – and not for its scarcity – what it is lacking. Where did this thought come from, and why is it important to NCF? Several years ago, NCF had a close working relationship with John L. McKnight, a professor who studied and taught community organizing and building. After joining Northwestern University in Illinois, he created the Center for Urban Affairs and then later was a co-creator of the Asset Based Community Development Institute. His work was serious academic research followed by practical application in communities. His goal was to find what makes communities prosper and thrive – especially why some do and some don’t – and to provide a guide for others to replicate the successful communities. He studied the writings of Alexis de Tocqueville in Democracy in America, in which Tocqueville proposed that the success of American society was from its many varied informal associations – the small, local citizen organizations of engaged volunteers. Key characteristics of these groups were: they were generally small, there was face-to-face knowledge of each other and the capabilities of each member, and the essential work of the group was performed by unpaid members (volunteers). More importantly, these groups were taking on the power to define problems or goals for their communities; to create solutions or actions to achieve their goals; and to implement the solutions or actions. Tocqueville called these people citizens and noted that they were taking power by making power through community action. They were taking ownership and pride in their communities and assuming the responsibilities required to build their hometowns. NCF has adapted these concepts in how it works with and through its affiliated funds. NCF believes that only the citizens of a community know what it needs, and outsiders (government, organizations or even NCF) should only come if invited to assist but not to determine a plan of action. Asset Based Community Development stresses that a community has all it needs to thrive, including the physical assets but, more importantly, its people. Citizens, with their unique gifts and expertise, their willingness to give of their time and talents, and their ability to give financial resources when needed are the true assets of a community. These citizens need to be invited to become engaged as a community to build their hometowns. Leadership is organically developed and broadly distributed through these associations of engaged citizens. The Fund Advisory Committees (FAC) across Nebraska are NCF’s volunteer associations. The committees made up of dedicated volunteers have an overall view of the whole community, to look at what the community’s assets are, to dream about how to enhance and utilize these assets, to engage its citizens so that they offer their time and talents to better their community, and to collaborate with the other associations (including business, government and institutions) to move their community forward. Your local FAC is the 12-member volunteer group of the McCook Community Foundation Fund (an NCF affiliated fund) along with a coordinator. NCF also has volunteer committees in Southwest Nebraska including Stratton, Imperial and Grant. NCF recognizes that effective community development has three qualities: it is asset-based, internally-focused, and relationship-driven. Why is this work even more crucial than ever? Because in the past three decades, we have seen a transition away from engaged citizens belonging to volunteer associations to build their hometown to disengaged residents giving up their power and expecting paid service providers (mostly government and human service organizations) to provide the social, educational, cultural, health and economic needs of the community. The focus of abundance and asset-based communities can be explained as such: When people discover what they have, they find power. When people join together in new connections and relationships, they build power. When people become more productive together, they exercise their power to realize dreams. “This idea of co-creation is key to a satisfying life, which becomes possible when we join our neighbors to live and create a community that nurtures our family and makes us useful citizens.” John L. McKnight For more information about the McCook FAC, visit the website www.mccookfoundation.org . If you are ready to become an engaged citizen, check out some of the local groups listed on the McCook Volunteers page of the website. If you are interested in being a member of the MCFF FAC, contact any FAC member or the coordinator, Ronda Graff. Let’s work together to build a great hometown and make McCook a better place to call home. *** Although technically retired, Peggy Been serves as the secretary for the McCook Community Foundation Fund and is busier than ever by volunteering at St. Patrick Elementary cafeteria and caring for her dad and her grandchildren.
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